How to Get Started With Little Red Book Tourism Marketing?

Intro: What is Little Red Book (XiaoHongShu)?

As one of the most popular networks in China, can you imagine that over 200 million people share their daily experiences on Xiaohongshu? The platform encourages users to explore a variety of lifestyle trends and share interests and hobbies. For that reason, it is primarily a content-sharing site, where users can post product photos along with comments and reviews for other users to read. Additionally, Xiaohongshu has an in-built e-commerce function that allows people to reach their audience precisely and reach deals.

Why is Xiaohongshu a Perfect Marketing Tool for DMCs Now?

In the past ten years, destination management companies used to get groups from Chinese wholesalers and tour operators. However, the situation has been changed since 2024. Chinese travel is rebounding after the reopening of China’s outbound tourism, but travel patterns have changed.

Nowadays, more and more Chinese tourists increasingly favor boutique and customized travel experiences over traditional, mass-market tour packages. Therefore, Destination Management Companies (DMCs) can capitalize on this trend by leveraging their local expertise to craft unique, tailor-made tour products. Unlike wholesalers, DMCs can offer personalized itineraries that resonate with modern travelers seeking authentic and specialized experiences.

Xiaohongshu, a popular platform among young Chinese travelers, emphasizes quality travel. By strategically promoting services on Xiaohongshu, DMCs can effectively reach and engage with this audience.

How to Set up a DMC Account on Xiaohongshu?

Establishing a Xiaohongshu account is an essential first step in using this well-liked app to draw Chinese travelers. Here’s a quick, step-by-step tutorial:

Step 1: Download the Xiaohongshu app from the App Store or Google Play.

Step 2: Select language and tap the “Register” button to create a new account. You can register via mobile number, email address, or third-party accounts like WeChat or QQ.

Step 3: Fill in the required information, create a password, and accept the terms of service and privacy statement. After verification, you can complete your profile by selecting appropriate interests, writing a brief bio, and adding a profile picture.

Step 4: To enhance your account’s visibility and credibility, consider applying for an official account status for businesses or brands.

How to Use XiaoHongShu for Tourism Marketing?

Destination Management Companies have a natural Innate advantage to promote their destinations on Little Red Book. Here are three tourism marketing skills:

• Highlight Unique Local Experiences

Utilize Little Red Book to recommend high-quality local tourism resources such as local attractions, cultural experiences, off-the-beaten-path destinations, and tourism tips. The authenticity and exclusivity of these tourism resources help attract Chinese tourists seeking personalized and memorable travel experiences.

• Engage with Other Users

Engage actively with other users by providing valuable tips and recommendations on travel-related posts. This builds credibility and positions your company as an authority on travel in the region.

• Create Engaging Visual Content

Utilize visually appealing content, such as high-quality photos and videos that highlight the beauty and uniqueness of your destination. Incorporate storytelling elements to evoke emotional connections and inspire travel aspirations among users.

Trusted XiaoHongShu Marketing Partners in China

With the appropriate approach, XiaoHongShu can play a significant role in increasing the familiarity and credibility of your company among Chinese tourists.

World Wander Partners is an expert in the Chinese Outbound Tourism Industry. We are a local Chinese company that understands Chinese’s diverse interests and preferences. If you are interested in XiaoHongShu tourism marketing, please contact us now for a tailor-made solution FREE!