CEO
Liu Panbi (Panbi)
Sales & Marketing Manager
Tian Lixia (Della)
Head of Operations
Gao Eling (Caroline)
Project Manager
Chen Yuan (Betty)
Company Foundation
Founded in Hong Kong in 2013 by a group of enthusiastic Chinese entrepreneurs in the travel industry, World Wander Partners is on a mission to help global tourism service providers enter the Chinese market and make their tours or activities business thrive in China. |
Due to the business needs, World Wander Partners expanded its services even further and set up offices in Beijing, Shanghai, and Chengdu from 2014 to 2015. |
Company Development
By offering a comprehensive marketing strategies such as using multiple Chinese OTAs, building up marketing campaigns on Chinese social media, holding roadshow/events/conferences for national toursim boards, arranging B2B meetings for foreign tour operators, organizing fam tours, World Wander Partners has has performed more than 270 campaigns for 30+ brands worldwide, enhancing 30%-100% performance for global clients. |
In 2019, World Wander Partners is already a renowned tourism marketing agency, working with some of the biggest Chinese travel agencies and wholesalers. |
Company Future
Today, World Wander Partners continues to be one of the leaders in tourism marketing to China. The company has achieved remarkable milestones for innovative approach to promoting tour/activity operators, hotels, and shops, helping tourism sector business reach new customers. |
After the catastrophic impact of the global pandemic, China’s tourism industry is preparing for a robust rebound in 2023. World Wander Partners is staying ahead of the curve and helping clients succeed. |
- Focused & Specialized
WWP is not a do-it-all marketing agency. We focus solely on the tourism industry. Our close relationships with Chinese travel agents, tourism academies & associations, tourism officials, and media allow us to provide targeted and effective marketing solutions for our clients.
- Experienced
The team at World Wander Partner is highly knowledgeable about the Chinese outbound tourism industry. With an in-depth understanding of the industry, extensive experience, WWP professionals can identify opportunities in the Chinese market, provide unique insights, and help clients get the best possible results.
- Tailored Solutions for Every Budget
World Wander Partners understands that every client has a budget for planning and executing marketing campaigns in the Chinese market. WWP provides tailored solutions for any budget, helping clients pick the right tactics to achieve their goals.
