Marketing

DMCs: Should I Work with Wholesaler or Retail Travel Agent?

Part 1: The Roles of Retail Travel Agents, Whole-seller, and DMCs DMCs DMCs are the executors in the tourism industry and are mainly responsible for the following tasks: Receiving tourists: Receiving tourists sent by the retail travel agents and wholesalersand providing groupswith land services such as local transportation, accommodation, catering, scenic spot tickets and other services. Providing tour...

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How to Identify the Right Chinese Outbound Tour Operators to Work With?

Intro In 2023, China cemented its status as the top global spender in international tourism, with a staggering $196.5 billion in expenditures on outbound travel. This momentum has persisted into 2024, resulting in a notable upsurge in the Chinese outbound tourism sector. This burgeoning trend highlights the strategic importance of aligning...

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Proven Strategy for Balkan DMCs to Break into the Chinese Market

Balkan DMCs and Tourism The visa exemption policies and convenient flight routes have catapulted the Balkan region into the spotlight as a popular destination for Chinese travelers. As the tourism landscape evolves, Balkan Destination Management Companies (DMCs) are presented with a golden opportunity to tap into this burgeoning market. However, with...

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Strategies for Attracting Chinese Tourists: A Guide to China Tourism Marketing

Intro Unquestionably, the Chinese market is important for tourism service providers globally. By understanding Chinese tourists’ unique needs and preferences, cross-border businesses can effectively enter the Chinese market and promote company brands in China. This article offers insightful information about the demographics of Chinese tourists and marketing strategies for the Chinese...

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