A Comprehensive Guide of 2025 China Travel Trade Show
Intro
China’s outbound tourism market is rapidly expanding, making it increasingly important for businesses and stakeholders in the travel and tourism industry to engage with this dynamic sector. Attending China travel fairs, events, and roadshows offers invaluable opportunities for networking, gaining market insights, and establishing partnerships with key players in the industry. These gatherings not only showcase emerging trends and destinations of interest to Chinese travelers but also provide a platform for showcasing your services to a large audience. By participating in these events, companies can enhance their visibility and align themselves with the preferences and behaviors of Chinese tourists, which is crucial for success in this competitive market. Embracing these opportunities can significantly impact your business’s growth and adaptation to the evolving landscape of international tourism.
B2B China Travel Trade Show in 2025
24 – 26 March 2025 | Shanghai | Shanghai Expo
The 2025 Exhibition IT & CM China is set to be a leading international MICE (Meetings, Incentives, Conferences, and Exhibitions) event co-located with CTW China, focusing on corporate travel management. Scheduled to take place in Shanghai from 24 – 26 March 2025, the exhibition offers distinct event programs, hosting and incentives programs for quality buyers, and enhanced business opportunities.
27 – 29 May 2025 | Shanghai | Shanghai World Expo Exhibition and Convention Centre
The ITB China event is another significant gathering in the travel industry calendar, providing a platform for global travel professionals to network and explore new business avenues. This year, the event will be held at the Shanghai World Expo Exhibition and Convention Centre from May 27 to 29, 2025. It is expected to attract a diverse range of participants, including travel agents, tour operators, and industry experts from around the world. The exhibition will feature a variety of educational sessions, keynote speeches by industry leaders, and a comprehensive showcase of the latest travel technologies and innovations.
24 – 26 April 2025 | Beijing | New Hall, National Agricultural Exhibition Center, Beijing
COTTM is the premier event for outbound travel and tourism professionals in China, providing a unique platform to connect with international suppliers and explore the latest trends in the outbound market. The event will be held at the New Hall of the National Agricultural Exhibition Center in Beijing from April 24 to 26, 2025. COTTM is known for its high-quality networking opportunities, insightful conference sessions, and a comprehensive exhibition that brings together tour operators, travel agents, and destination marketing organizations from around the globe.
B2B China Travel Industry Events
Feb – Dec 2025 | China
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2025 COME |
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| Month | Date | City | Date | City |
| February | 25th | Beijing | 27th | Chnegdu |
| March | 04th | Guangzhou | 06th | Shanghai |
| April | 1st | Wuhan | 3rd | Xiamen |
| 15th | Changshang | 17th | Zhengzhou | |
| May | 13th | Nanjing | 15th | Chongqing |
| 20th | Dalian | 22nd | Qingdao | |
| June | 3rd | Kunming | 5th | Shenzhen |
| October | 14th | Shanghai | 16th | Guangzhou |
| 21st | Chengdu | 23th | Beijing | |
| November | 11st | Ji’nan | 13th | Fuzhou |
| 18th | Xi’an | 20th | Taiyuan | |
| December | 16th | Shenzhen | 18th | Hangzhou |
Feb – Dec 2025 | China
| 2025 UTE | |||
| First Half of the Year | |||
| Date | City | Date | City |
| 24-Feb | Beijing | 26-Feb | Shanghai |
| 3-Mar | Chengdu | 14-Mar | Guangzhou |
| 15-Apr | Hangzhou | 21-Mar | Shenzhen |
| 22-Apr | Fuzhou | 28-Mar | Nanjing |
| 27-May | Xian | 23-May | Zhenzhou |
|
Second Half of the Year |
|||
| 13-Oct | Beijing | 15-Oct | Shanghai |
| 20-Oct | Guangzhou | 22-Oct | Chengdu |
| 11-Nov | Wuhan | 13-Nov | Changsha |
| 18-Nov | Qingdao | 20-Nov | Hangzhou |
| 9-Dec | Kunming | 11-Dec | Shenzhen |
China Travel Roadshow
The National Tourist Board China Roadshows are a series of events where national tourist boards showcase their destinations directly to Chinese travel agents.
These roadshows provide an excellent opportunity for travel professionals to gain firsthand knowledge about various destinations, enabling them to offer more informed and tailored travel packages to their clients. The events are designed to foster direct communication between the tourist boards and the agents, facilitating the exchange of up-to-date information on attractions, accommodations, and local customs. Additionally, the roadshows often feature cultural performances and interactive sessions, which help to create a vivid and engaging experience for all participants.
Below is roadshow table in 2024.
|
2024 National Tourist Board China Roadshow |
||
| Qatar | Beijing | Mar 27-31 |
| Guangzhou | ||
| Chengdu | ||
| Shanghai | ||
| Finland | Hong Kong | 18-Mar |
| Beijing | 20-Mar | |
| Shanghai | 22-Mar | |
| Hungary | Shanghai | 23-Apr |
| Guangzhou | 24-Apr | |
| Beijing | 25-Apr | |
| Portugal | Beijing | 29-May |
| Guangzhou | 30-May | |
| Macau | 31-May | |
| Dubai | Beijing | 17-Jun |
| Shanghai | 19-Jun | |
| Chengdu | 21-Jun | |
| Shanghai | 24-Jun | |
| Switzerland | Dalian/Suzhou | 27-Aug |
| Ji’nan/Hangzhou | 28-Aug | |
| Chongqing/Changsha | 29-Aug | |
| Chengdu/Shenzhen | 30-Aug | |
| Austria | Beijing | 9-Sep |
| Chengdu | 10-Sep | |
| Guangzhou | 11-Sep | |
| Shangha | 12-Sep | |
| South Africa | Beijing | 9-Sep |
| Shanghai | 11-Sep | |
| Shenzhen | 13-Sep | |
| Azerbaijan | Shenzhen | 18-Sep |
| Shanghai | 20-Sep | |
| Chengdu | 23-Sep | |
| Beijing | 24-Sep | |
| Namibia | Beijing | 28-Oct |
| Chengdu | 30-Oct | |
| Shanghai | 1-Nov | |
| Fiji | Shenzhen | 25-Oct |
| Shanghai | 28-Oct | |
| Beijing | 29-Oct | |
| Wuhan | 30-Oct | |
| Emei,Sichuan | 31-Oct | |
| Hong Kong | 4-Nov | |
| Monaco | Chengdu | 13-Nov |
| Germany | Beijing | 11-Nov |
| Shanghai | 12-Nov | |
| Guangzhou | 13-Nov | |
| Shenzhen | 14-Nov | |
Conclusion
If you are an overseas DMC eager to tap into China’s booming outbound tourism and become a key player in this dynamic market, please reach out to World Wander Partners (WWP). WWP, with its expertise in the Chinese Outbound Tourism Industry, can help you develop more tourism products catered to Chinese travelers.
Have doubts or need a personalized approach? Contact us now for a tailor-made solution on the house!
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