How to Grow Tourism Business in China – A Step-By-Step Guide For DMCs

How to Grow Tourism Business in China 

China is one of the largest outbound markets in the world with not only fast-growing leisure travel but also lucrative MICE groups. More and more DMCs (Destination Management Companies) have turned their eyes to China’s outbound tourism market as they recognize the immense potential it holds. The article illustrates a step-by-step guide on how to grow tourism business in China for DMCs. Continue reading and find more details.

DMCs Should Know the Chinese Tourism Market

Understanding the Chinese tourism market is crucial for destination management companies aiming to attract Chinese tourists and grow tourism business in China. Whether to receive Chinese groups from travel agents or get bookings from individual Chinese travelers, ensuring Chinese language support is essential, as it facilitates effective communication. Moreover, familiarizing with Chinese travel seasons and holidays is equally important, as these significantly impact travel patterns and preferences. For instance, welcoming Chinese groups with a small holiday gift can enhance the overall experience for Chinese tourists, fostering positive relationships and repeat visits.

Build Competitive Products to Grow Tourism Business in China

To build a competitive tour package, destination management companies should focus on crafting tailored itineraries specifically designed to appeal to Chinese tourists. This involves understanding their unique preferences, specific needs, and more. Apart from well-organized itineraries, the quotation should be also competitive enough with value-added services. This could include exclusive access to some attractions, experienced Chinese tour guides, or complimentary cultural experiences. Doing so, DMCs can grow tourism business in China.

Approach Clients to Grow Tourism Business in China

When it comes to approaching clients, destination management companies can employ various strategies to effectively engage with potential partners and customers. Firstly, DMCs can participate in Chinese travel trade shows and exhibitions, which provide valuable opportunities to showcase services and establish connections within the tourism industry. Secondly, it is also a good idea to reach a wider audience by leveraging digital marketing and maintaining a strong online presence. Chinese social media like Red Book (Xiaohongshu), Wechat, and TikTok (aka Douyin) are popular platforms that are worthy to explore. Thirdly, establishing relationships with Chinese travel agencies through networking events, collaborations, and personalized outreach initiatives can help build trust and credibility.

DMC Representation Service in China

Want a China outbound tourism success? World Wander Partners is your solution. World Wander Partners is an expert in the Chinese Outbound Tourism Industry. We are a local Chinese company that understands Chinese tourists’ diverse interests and preferences. If you are interested in China’s booming outbound tourism and want to be a key player in this dynamic market, contact WWP now. WWP will help you develop more tourism products tailored to Chinese travelers.

Having a doubt? Contact us now for a tailor-made solution FREE!