Is It Worth Investing Money on China Tourism Trade Shows?

Intro

It is commonly asked by many destination management companies (DMCs) about the feasibility of participating in China Tourism Trade Shows. One the one hand, they want to seek for potential partners in China and tap in to the Chinese market. On the other hand, they are also concerned about the cost-effectiveness of such investments due to uncertainty of returns. So, it it worth investing money on China tourism trade shows? In the article, we will discuss the potential benefits and drawbacks comprehensively.

Should I Attend Travel Trade Fairs in China?

Before deciding whether to attend travel trade fairs in China, it’s essential to weigh the pros and cons:

Advantages:

• Networking Opportunities: Attending travel trade fairs in China provides invaluable networking opportunities. Meeting face-to-face with industry professionals, potential clients, and partners can lead to fruitful collaborations and business opportunities.
• Market Insights: These fairs offer insights into the latest trends, consumer preferences, and market demands within the Chinese tourism industry. Staying updated on market dynamics is crucial for businesses aiming to tailor their offerings to meet consumer needs effectively.

Disadvantages:

• Costs: Participation can be expensive, considering booth fees, travel expenses, and accommodation.
• Competition: With numerous exhibitors, it can be challenging to stand out and attract attention.

How to Prepare for Travel Trade Fairs in China?

To prepare effectively for a travel trade fair in China, follow these detailed steps:

Step 1: Research and Select the Right Fair —— Identify relevant trade fairs in China related to the travel industry. Choose events aligned with your business goals and target audience. You can check the upcoming Travel and Tourism Trade Shows in China here.

Step 2: Set Clear Objectives——Define specific objectives for attending the fair, such as networking, sales promotion, competitors survery, or showcasing new products.

Step 3: Plan Your Budget——Determine the budget for booth rental, travel expenses, marketing materials, and any additional costs [5].

Step 4: Prepare Your Booth and Arrange Accommodation——Create an attractive and informative booth design that reflects your brand identity. Prepare promotional materials, samples, business cards, etc. Also remember to book accommodation and arrange transportation in advance to ensure convenience during the travel trade shows/fairs.

How To Get The Most Out Of Travel Trade Fairs In China?

During the travel trade fair, prioritize quality over quantity when engaging with attendees. It is important to build meaningful relationships and a professional image rather than simply collecting business cards. After the travel trade fair, follow up promptly and effectively. It is recommended to develop a strategy and determine the next action plan to maximize ROI.

DMC Representation Service in China

To sum up, it is a great opportunity for destination management companies to attend China tourism trade shows. However, it’s indeed risky and expensive, particularly for smaller DMCs that have just entered the Chinese market.

World Wander Partners is an expert of the Chinese Outbound Tourism Industry. We can help you strategically select trade fairs to expand your networks, gain market insights, and increase sales . If your company doesn’t have budget yet to attend a travel trade fair in China, WWP can also represent your company to attend since we have local WWP staff  working in Beijing, Shanghai, and Chengdu.

Having a doubt?  contact us now for a tailor-made solution FREE!