2024 Chinese Tourists to Turkey: Big Opportunity for Local Small Businesses

China is a high-potential market for the Turkish tourism sector. According to the data published by the Ministry of Tourism, Turkey has experienced a significant boost in tourism, especially from Chinese visitors. Turkey welcomed some 210,000 tourists from China in Jan.- Nov 2023, up from 89,000 in the same period of 2022 and 26,000 in 2021, when China imposed restrictions on outbound group tours due to the COVID-19 pandemic. It is expected to have at least 500,000 Chinese travelers coming to Turkey in 2024. Over the next couple of years, 1-2 million Chinese tourists may potentially choose Turkey as their travel destination. A growing share of Chinese tourists brings a big opportunity for local tour operators, hotels, entertainment, shops, leisure businesses, etc.

Key Destinations:

The main destinations for Chinese tourists in Turkey include:

• Istanbul: offering rich history and cultural attractions.
• Pamukkale: famous for mineral-rich thermal waters and white travertine terraces.
• Fethiye: home to one of the most beautiful natural harbors in Turkey and is best for paragliding.
• Cappadocia: with its unique landscapes and hot air balloon rides.
• Konya: hometown of the whirling dervish orders and a bastion of Seljuk culture.

How to Attract Chinese Tourists? 

• Diverse Products

Turkey businesses like tour operators should design more diverse products to attract Chinese visitors. For instance, they can offer tailored experiences to Chinese tourists, focusing on their preferences and interests. Additionally, Turkish hotels should consider offering Chinese-style breakfast options and WiFi services in Chinese.

• Social Media

Another great approach is engaging with Chinese tourists on social media. For instance, they can run targeted marketing campaigns on popular Chinese social media platforms, create China-specific digital content, and promote Turkish history, art, cuisine, etc.

• Competitive Price

Chinese are very price sensitive. Even though they want high quality, they also expect it at a reasonable price.

We Can Help You Market To Chinese Tourists

World Wander Partners knows how to make it work for your Chinese tourism marketing operations. We are developing tourism projects in China every day, so we can help you attract more Chinese outbound tourists with the right marketing strategy. Contact us now and get a tailor-made solution Free!