Find the lists of upcoming travel & tourism events, fairs, and roadshows in China 2024.

Part One:  B2B-Interantional Trade Show

Four B2B interantional trade shows focused on the Chinese outbund travel market.

Exhibition  IT & CM China

IT&CM China Brings together Chinese and International MICE exhibitors and buyers in one dynamic marketplace.

Website: http://www.itcmchina.com/

Date & Location: 26-28, Mar 2024 in Shanghai

Guangzhou International Travel Fair

Guangzhou International Travel Fair (GITF) is one of the most influential B2B and B2C travel fair in southern China.

Website: http://www.gitf.com.cn/en/

Date & Location: 16-18, May, 2024 in Guangzhou

 ITB China

ITB China is the largest B2B-Exclusive trade show focused on the Chinese Travel Market.

Website: http://www.itb-china.com/about-us/

Date & Location: 27-29, May, 2024 in Shanghai

China Outbound Travel & Tourism Market (COTTM)

COTTM is regarded as the industry’s most important platform and remains the only business to business event that focuses purely on the burgeoning outbound market.

Website: https://www.cottm.com/

Date & Location: 16-18, Oct , 2024 in Beijing

Part Two: B2B Industry Events

Two B2B industry events hosted by vertical media, industry associations, local conference and exhibition company.

COME

COME conducts 20 tours across China every year.It expands the domestic market for at least 1,000+ overseas travel agencies, tourism bureaus, economic and trade organizations, etc.

Website: https://come-travelfair.com/

Date & Location: TBC

UTE: The Universal Tourism Exhibition

The Universal Tourism Exhibition is a B2B platform connecting Chinese outbound travel agencies with overseas inbound travel agencies.

Website: http://www.china-ute.com/en/

Date & Location: 

The First Half of 2024				The Second Half of 2024
Dates	Location	Dates	Location	Dates	Location	Dates	Location
5-Mar	Shanghai	7-Mar	Guangzhou	15-Oct	Beijing	17-Oct	Shanghai
12-Mar	Chengdu	14-Mar	Changsha	22-Oct	Chengdu	24-Oct	Guangzhou
19-Mar	Beijing	21-Mar	Hangzhou	29-Oct	Changsha	31-Oct	Wuhan
26-Mar	Chongqing	28-Mar	Shenzhen	5-Nov	Hangzhou	7-Nov	Shenzhen
9-Apr	Qingdao	11-Apr	Xian	12-Nov	Chongqing	14-Nov	Xian
16-Apr	Wuhan	18-Apr	Nanjing	19-Nov	Nanjing	21-Nov	Hefei
23-Apr	Xiamen	25-Apr	Kunming	26-Nov	Xiamen	28-Nov	Qingdao
14-May	Zhenzhou	16-May	Taiyuan

Part Three: Roadshow in 2024

National tourism bureaus of various countries send the invitation letter via email and invites buyers to meet with exhibitors. 2024 roadshow schedule is not confirmed yet. Below is roadshow table in 2023.

Code	Destination	Time & Address
1	Saudi	Mar 13 – Beijing Mar 18 – Guangzhou
2	Feel More in Qatar	Mar 27 – Mar 31, Shenzhen, Guangzhou, Shanghai, Beijing
3	FIJI	Apr – Beijing, Shanghai, Chengdu Nov 12 – Nov 20 Shenzhen, Chengdu, Beijing, Shanghai, Hongkong
4	Hungary	Apr 17-21 – Beijing, Chongqing, Guangzhou ,Shanghai
5	Seychelles	May 25 – Jun 03 Beijing, Chengdu, Shenzhen, Shanghai
6	Reunion with Italy	Jul 3 – July 6 Beijing, Shanghai, Guangzhou, Chongqing
7	Namibia China Roadshow Networking Session	Jul 3 – Jul 7 Beijing, Shenzhen, Shanghai
8	Dubai	Jul 24 – Aug 1 Beijing, Chengdu, Shanghai, Guanghzhou, Shenzhen
9	Visit California China Trade Mission	Aug 22 – Beijing
10	Sharjah	Aug 28 – Beijing, Aug 30 – Shanghai, Sep 1 – Guangzhou
11	We need Switzerland 2023	Aug 28 – Sep 1, Chengdu, Xian, Wuhan, Qingdao, Beijing, Shanghai, Hangzhou, Guangzhou, Shenzhen, Hong Kong
12	Israel	Sep 4 – Beijing Sep 6 – Shenzhen Sep 7 – Shanghai
13	Jordan	Sep 8 – Beijing Sep 11 – Shanghai
14	South Africa	Sep 11 – Beijing Sep 13 – Shanghai Sep 15 – Guangzhou
15	Austria	Sep 13 – Guangzhou Sep 14 – Beijing
16	Visit Finland China Roadshow 2023	Sep 25-Sep 28 – Hongkong, Beijing, Shanghai
17	Experience Abu Dhabi 2023	Oct 16 – Oct 17 Shanghai
18	2023 Scandinavian Roadshow (Norway,Sweden,Denmark)	Nov 2-4 Shanghai, Guangzhou, Beijing
19	Kenya China Roadshow	Nov 8 – Guangzhou Nov 10 – Shanghai Nov 13 – Beijing
20	Germany	Germany Simply in Sring – Mar 2023 Germany Simply Feel Good – Nov 10-Beijing, Nov 15- Shanghai
21	Kiwi Link Greater China	Nov 14 -16 Shanghai
22	Azerbaijan Roadshow	Nov 9 -Shanghai Nov 10 – Guangzhou Nov 13 – Chengdu Nov 15 – Beijing
23	Monaco	Nov 15 – Beijing

Conclusion

World Wander Partners is an expert of the Chinese Outbound Tourism Industry. We can help you strategically select trade fairs to expand your networks, gain market insights, and increase sales . If your company doesn’t have budget yet to attend a travel trade fair in China, WWP can also represent your company to attend since we have local WWP staff  working in Beijing, Shanghai, and Chengdu. Having a doubt? Contact us now for a tailor-made solution FREE!